Lead Generation Services

Delivering high-quality, rapid and measurable results to advertisers is always a top priority for publishers. Knowing that advertisers are faced with an increasing array of media choices, savvy print publishers can demonstrate ROI by putting the power of response and lead generation into both their print and online ad space. 

iPacesetters’ Focus is a lead generation solution that helps publishers deliver high-quality, rapid, and measurable results to advertisers. 

Focus HD is a Web-based, hybrid reader service solution for publishers who want to implement a cost-effective, value-creating lead-generation program for their advertisers. Features and benefits include:

  • A custom lead-capture site hosted by iPacesetters
  • Inventory on reader service pages that provides premium ad space for advertisers
  • The ability to quickly convert leads to buyers without the expense of search advertising or email marketing
  • Microsites that allow advertisers to display video and additional copy for higher response
  • High conversation rate to purchase
  • Website open to non-subscribers searches
  • Extensive reporting capabilities to track all website performance

Focus RS is designed for publishers who want to implement a cost-effective, easy-to-implement lead generation program. Features and benefits include:

  • Reader response management across multiple touchpoints:
    • Traditional business or courtesy reply cards
    • Websites/online media
    • Toll-free numbers
    • QR codes
    • Text messaging
  • Lead delivery in multiple file formats, including printed labels
  • Access to reports 24 hours a day, 7 days a week
  • Rapid turnaround of leads from our Naples, FL processing center